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ALAKAZAM IS AN ALL AGES TOY STORE ESTABLISHED IN 2005 IN HISTORIC DOWNTOWN CHARLOTTESVILLE, VIRGINIA.

We are design nerds who believe in the power of play!
We strive to be a store that offers a wide selection of well designed, playable toys that inspire people of all ages and backgrounds to be creative and get silly.

 
 
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VISIT US
VISIT US

Come visit us! We’re located on Charlottesville, Virginia’s historic Downtown Mall.

LEARN MORE ABOUT OUR STORE

Meet the Team
Meet the Team

We pride ourselves on our wonderful customer service, and that wouldn’t happen without wonderful people! Meet our fantastic team.

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PHILANTHROPY
PHILANTHROPY

We feel so fortunate to be a part of the wonderful community here in Charlottesville, and we’re always looking for ways to give back. From small donations to local schools to large scale donations to kids and families in need, we think it’s part of our responsibility to lift up our community when we can.

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BLOG
BLOG

Curious what’s new at Alakazam? Looking for the 411 on our latest toy selection, shop updates, and upcoming promotions?

CHECK OUT OUR BLOG

 
 
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NEWSLETTER

Get notifications of specials, in-store events, and more!

FOLLOW ALONG WITH US ON INSTAGRAM!

Today is moving day and these very strong men helped us move our many heavy things with grace, optimism, and kindness. What a lovely town we live in, with wonderful people! . . . . . #cville #charlottesville #greatteam #teamworkisdreamwork #strong #m
Christy Baker of @greenyellow.blue did this amazing mural for the new space, and she worked through an injury (!) because she’s a boss. So grateful for the amazing team that’s helping to pull our new/old space together. . . . . . #mural
Playing with our new @honeysticksofficial Bath Color Drops tonight! Great for the reluctant bather, the colors can be mixed to create new ones. Fragrance free, made of entirely food grade ingredients, and come in this sweet little storage tin. ❤️💛💙
Teaser of exciting things to come in our new space! Christy Baker of @greenyellow.blue is working on a custom mural for us, and we’re SO EXCITED ABOUT IT. More updates, including announcements about our grand reopening, coming soon! . . . . . #
 
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